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Josh Eichel, Founder & CEO

While studying at Northeastern University, Josh realized his true entrepreneurial passion after years of being frustrated with the lack of protein bar options on his campus. In 2015, he decided to take action in an industry where innovation seemed absent. Using ingredients such as nut butters, organic cacao, flax seeds, chia seeds, and a whey protein blend, Josh began creating protein bars right out of his own kitchen. The result? His company All In Nutrition: a team of people built on the notion that protein bars should be exactly what you want. A delicious combination of real ingredients that align with your lifestyle, are high in protein, and don’t leave a bitter aftertaste. Josh is looking forward to the future of All In Nutrition and their brand WICKED Protein. He is proud to be creating great protein bar options for everyone.

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