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Josh Eichel, Founder

 Born and raised in New England, Josh found his true entrepreneurial passion as a student at Northeastern University. After years of being frustrated with the available protein options on campus, Josh decided to make a change in an industry where change was needed. Just under 5 years ago, Josh started creating bars right in his very own kitchen, where All In Nutrition LLC was born: a company with a mission of real ingredients, with real purpose in the form of whole food protein bars that are allergen and diet-friendly. Josh is excited for what's to come with All In Nutrition and the WICKED Protein brand, and is proud to be working towards making healthy protein snack options available to everyone!

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