In The News

WICKED Protein Bars become the industry’s first Clean Label Project certified bar

"BOSTON — August 1, 2019 — WICKED Protein Bars, the flagship product of All In Nutrition LLC, have received the industry’s first Purity Award and “Clean Label” Certification from the Clean Label Project. This certification demonstrates the brand’s strong commitment to product safety and consumer health..."

Amherst man has founded All In Nutrition, which now sells energy snacks at Market Basket

“Knowing that I would like to become an entrepreneur and make delicious protein bars that are good for you, I decided to try and start making my own — right in my kitchen at school,” he said. Friends and family members began taste testing his creations, and Eichel soon developed the company’s first energy bar, a maple-flavored protein bar with nuts."


All In WICKED Energy Bars named "Best Innovation in a Bar" by IRONMAN Magazine for 2016

"Wicked is the thinking man’s bar, for the guy who is concerned about the numbers attached to his scale, his bench press, and his blood pressure. It’s obvious that every ingredient in the Wicked bar has been painstakingly considered before it was included...." 

Health Enthusiast goes "all in" to create GMO-free energy bars

"North­eastern Uni­ver­sity stu­dent Josh Eichel has har­nessed his pas­sion for health and well­ness to create his own line of all-natural energy bars, the flag­ship product of his com­pany All In Nutrition..."

Check out what Organic Lifestyle Magazine had to say about WICKED Energy Bars!

"The ingredients list is pretty impressive. I asked for a sample and received two bars a few days later. After I ate them,  I was sad. I was sad because he didn’t send me more than two."

August 2016 Company Spotlight by Modern Athletic Health 

"Well, there really is no comparison. While we cannot entirely hate on the competition, it is clear that All In Nutrition truly went "all in" when it came to developing these bars. The difference lies within the quality of ingredients, specifically how each Wicked bar has a very unique ingredient profile, versus the competition who uses essentially the same 7-10 ingredients and only changes the flavoring and coloring..."